Be sure you put your feet in the right place, then stand firm. A. Lincoln
I have had to ponder this for a bit, it all felt too jumbled emotionally to share. I honestly couldn’t decide if I was happy or sad or both. At this point, I feel the emotion just “was” and defining it ultimately served no real purpose. It was instead an opportunity to move through it and find a way to the other side.
A few weeks ago, would have been my tenth anniversary having a studio at the Hungerford. I bring this up only because leaving the Hungerford marked a huge transition for me. I made note of the date literally the day before. As I said above, I wasn’t sure if I felt happy, sad, or otherwise.
The Hungerford was my first “real” studio. I made a studio space into a gallery. I embraced the esthetic of not so long ago industrial and created my own real-world gallery. I supported artists there. I had a new exhibit with a guest artist (or artists) every single month. I held workshops there. I held events that supported and reached out to the homeless, women in crisis, and those being treated for cancer. I held meetings to support small business Marketing, Artisan Socials, and more.
I worked so hard there… I grew as an artist and a person there… I made some dear friends there… it was home.
In January of 2020, I made the decision that it was time for a change. I love(d) what I was doing- but something in me knew it was time for a big change. I had a lot of time to think about this as I spontaneously drove to Florida by myself (after an invitation twelve hours earlier from my son and bonus daughter) to spend a week with them. I did it! (If you only knew how out of character this was for me)
When I got home about ten days later I knew that change was in the wind. It was happening, I just wasn’t sure how. ( The last time I felt this way I went back to college.)
Enter a Facebook post by Brandi Marino. Brandi shared about a new collective at the Piano Works Mall. I decided to go check it out. My original intention was to see it and if I liked it, consider opening a second site for Create Art 4 Good. Perhaps I would hold workshops there.
Two days later, after seeing the space twice, I made the decision to move from the Hungerford to Central Creatives. (My husband was not pleased, but thankfully he was supportive)
Somewhere in the back of my mind, I knew this wasn’t just about changing location. It was about changing the business altogether.
The universe must have agreed because out of the thin air I had people volunteering to move me. SO many people! It was really quite amazing. (talk about grateful!) I moved in on February 23, and on February 29th, we as a collective had our first big opening.
Then… the global pandemic hit, and we shut down.
Why on earth am I telling you all this? Well… you see, I changed far more than location. I changed the business. While I still try to support my fellow artists, I do not have a new exhibit every month (who could in a pandemic?) This forced me to make some changes. I am certainly not suggesting that I love the pandemic, but as my mother would have said, “There’s always something to be grateful for.”
What I am grateful for is that I have found a way to prioritize my own work. I have taken quite seriously my art, my greeting card company, and my mission. I still pay it forward with a portion of the profits going to charity. I still support other artists- I am a pretty good cheerleader, but also I have taken over Rochester Artisans started by the ever wonderful Stefani Tadio. This is a group that assists other artists with all things business. It gives me joy to facilitate that group. I even still do a workshop or two. During the height of the pandemic- zoom became a very handy tool. So the changes are there, but maybe it is more of a shift. Perhaps it was time.
So, I might not be at the Hungerford. But I am celebrating a business that is twelve years old. I am celebrating my own personal and professional growth. I am celebrating surviving and even having moments of thriving in the pandemic world. I am grateful for the opportunity to take my own work more seriously, and the courage to do so. I am grateful for you.
(whew, this was a long one, wasn’t it?)
I believe, with my whole heart, I am in the right place.
Below is a blog post I wrote five years ago. It was a post to celebrate several years at Create Art 4 Good. It embraced the growth, the changes, and a big announcement. I am sitting here reflecting on this incredible journey that began over a decade ago, really appreciating all the lessons I have learned and the wisdom revealed. I am celebrating the fact that I have done what I set out to do. I am celebrating the incredible support I have been so blessed to receive. I am celebrating the revelation of my dreams. Each year seems to have brought growth and progress. Each year, the dreams became a little more refined.
Five years ago, I announced that I would begin formally Greetings4Good. Little did I know at the time that the mission was finally revealed. It is certain to me that I was absolutely meant to begin Create Art 4 Good as I did. I was blessed to support other artists, curate incredible exhibits, pay it forward with hosting charitable events, as well as financial contributions to local charities, facilitate countless workshops and other creative activities. This was all part of the process. I have learned so much, grown so much, and found perhaps a quieter mission.
Today, while I celebrate all the business of Create Art 4 Good has taught me, I celebrate more the direction this has taken. When I moved from the Hungerford in 2020, I dedicated myself to a new path, or perhaps just a more specifically dedicated one. I wanted and needed to create more, to honor all those millions of ideas swimming in my head. I wanted and needed to work more diligently on my greeting card business.
Greetings 4 Good has become my heart project. It IS my mission. Perhaps it sounds silly, but I have always needed to think I could change the world in some way. I feel that my “gift” is not necessarily art, but the ability to love. I feel that my affection for the underdog, the lonely, the uncelebrated has been the bridge to this business. Cards, especially for no real obligation brighten someone’s day, remind them that they are cared for, and well, it is a simple way to do so.
I have said for some time that I have been blessed to pick up tools and skills throughout my life that the purpose of which would later be revealed. When I went back to college for a graphic design degree, I thought it was to work on logos and business collateral for others. NOPE. It was so that I would have some sort of knowledge base to begin a card company. These skills coupled with my deep desire to paint and create seem to be the perfect marriage.
So today- I celebrate Create Art 4 Good. While I still do my best to support other artists through mentoring as well as Rochester Artisans (thank you, Stefani Tadio!), I am keenly aware that this was the foundational business that brought me to the mission of my life. I still support those in need through donations, the thoughtfulness project, and the 365 project. (in 2021 I set a goal of sending a card a day, and to date I have delivered/mailed/and otherwise nearly 940 cards to friends, family, and mostly complete strangers) I am completely determined to change the world… one greeting card at a time.
Thank you for listening… thank you for celebrating with me. (below is the original announcement of my card company just for giggles)
the best is yet to be.
Sending you so much love!
The Big Announcement (August 9, 2016)
Today is my anniversary! Create Art 4 Good was launched on August 9th. It will always be a “day” for me. I remember when I began, it was a dream in the making. I diligently wrote and re-wrote the business plan SEVEN times. YEP, seven. For me, it was about ensuring the success of my dreams. Today, I am celebrating with awe my successes and jumping with vigor into the next dream!
I could go on and on about how much I have learned, and that is completely true. I could share the changes that have occurred in the last few years, (not the least of which is celebrating my dream of a gallery at the Hungerford)- which is also true.
For me, this is a gigantic celebration that isn’t just about celebrating the success I feel in growing a small business. It is about the opportunity that I am jumping into with my everything. It is about the bubbling pure joy that is overflowing in my heart as I write this.
Let me give you the background information.
When I was little, my mom used to say when my father was feeling a bit grumpy he’d go to the hardware store. He would wander around and sort out his thoughts among the nuts and bolts and shiny new tools. When he returned, he was usually in much better spirits. As an adult, I recognize that this was sort of his time out. He didn’t have to talk to anyone, he just found himself in “the zone”- his zone.
I have a similar “thing”, however usually at a stationery store. I wander around, look and let go. My terrible mood usually turns into something proactive, I buy a card or two (or ten) not usually because I need them, but because I have thought of someone who seems to be going through something or someone who needs to be celebrated. My favorite opportunities are the ones that are not required. An encouragement, a thank you, or just a little bit of love.
Why am I telling you all this? In life we are given many messages, if we pay attention it seems that everything is revealed at the perfect time. My love of pretty stationery, beautiful cards, and fine papers isn’t just an artist thing, I would suggest perhaps it’s a vocation. (more honestly NOT just a vocation but a passion… maybe even obsession?!) I fully embrace the art of thoughtfulness. It gives me life and more importantly seems to positively affect those to who I send them.
One of the things that bothers me about our very fast-paced world is that we forget to take notice, to pause, to appreciate, to recognize. We don’t send cards as often as in the past. A recent survey that I posted on social media indicates that we don’t send as many cards, as we want to (which inspires guilt), we LOVE getting cards, AND we appreciate cards that are unique, and beautiful. The message is clear -it is vital to pause, to notice, to appreciate each other.
As an artist, it is a natural extension to make cards from the artwork I create. It is affordable for those who appreciate your work and it is a lovely way to share creativity. I have been honored by those who mention to me after sending some of my cards that they were not only proud to send my greetings, but the recipient was delighted as well. One person shares with me that she sends my cards to her “special people” because she likes to send beautiful art. I love it when I hear from someone I was inspired to send a card to sends me a message that my card positively changed their day, made them feel important or truly loved. I will admit, it is a bit of an ego boost when someone tells you that they exclusively send your images for every reason there is to send a card.
I have listened- and my next step has been revealed.
It is with great honor I announce the birth of GREETINGS 4 GOOD.
Greetings 4 Goodwill flourish under the parent company, Create Art 4 Good. It will use fine art images to create gorgeous stationery, greeting cards, and other inspiring products. Each week(from now until October) I will reveal the product line piece by piece. I want these images to be your very favorites, so I will humbling ask for your help in deciding which images should go to print! I will invite you to join Greetings 4 Good– which will have some really nifty perks! (free cards, promotions & special offers)
Are you in?
SAVE THE DATE! The official launch date for Greetings 4 Good will be October 7th, 2016 at my gallery – Create Art 4 Good. That night you will see the original images I have created married to the poetry I write to bloom into beautiful and unique cards for you. You will have the opportunity to view and purchase greeting cards that give back (just like with Create Art 4 Good- a donation is made with each sale) and help you to send a little bit of love to those you cherish. This opening will be the gala of a lifetime of making art and poetry and celebrating the bloom of thoughtfulness.
Thank you for celebrating my anniversary, your support of my work sustains me in ways you could never imagine. I appreciate your love and faithfulness.
with great joy, love & peace,
p.s. send someone a card today- for no reason- JUST BECAUSE – you will both be happy you did!
p.p.s. Starting in October, send a Greetings4Good card (just because you will send a beautiful art card- and make many people happy!)
My mother passed away in January of 2010, I honestly wasn’t sure what to do with myself at that time. Losing your mother is so profound. You are with her for longer than anyone else in your life. I needed a place to put my energy. I needed a way to take all the lessons I have learned in my life and make them count.
Create Art 4 Good was born.
This isn’t my first business, but I suspect it is my forever business.
I have spent a great deal of time in reflection of this business- Here is a graphic created to share some of what has happened in the last ten years.
It’s hard to believe, but this month marks ten years as the owner, artist, cheerleader, floor mopper at Create Art 4 Good. It honestly doesn’t feel that long, but indeed- here we are.
As you may have noticed in the past, I have much to say.
But I am not going to say it all right now- All I mean to say today is how grateful I am for you. Many of you have been with me since before this began. You have held my hand through the doubts, given me light when it was dark and supported me every way you knew how.
I am feeling rather introspective this morning. The morning has been lovely, quiet, and full of reflection. The sounds of waves lapping assertively against the break wall have a beautiful rhythm to it. Today, I made sure I was up to watch the sun come up. I sat outside, by the lake breeze blowing not only my hair but also my thoughts. (I am house sitting for a friend at her lake house). Sitting here in quiet, with my swirling thoughts, it is important to take some time to reflect on the past nine years of this journey.
Water is one of my favorite places to be. Water seems to be a comfort and an inspiration for me. The sun slowly rising. The breeze was significant, the water rather turbulent. I have always been fascinated by Lake Ontario as it can be so “oceanesque”. The waves wild and forceful, the water goes on forever both in-depth and distance.
This all seems to be the metaphor of the day for me. When I began Create Art 4 Goodnine years ago, I honestly had no idea of what this would become. In the beginning, just like a drop of water, it was simple. It had purpose, it certainly had intent, but I had no clue how expansive it would become, how wildly energetic it would be, and how it would create a vital new part of life for me.
I don’t want to write about the statistics for this business. I am honored to have hosted hundreds of artists, thousands of patrons, paid it forward to numerous charities and celebrated many events. Create Art 4 Good seems to have a life of its own. I have often teased that I need to try to “keep up” with the ball of energy that it is. While I do have an ever-evolving business plan, I often feel like the business is here to teach ME, it certainly inspires and challenges me.
I began this business shortly after my mother passed away. After losing her it was clear to me that I needed to direct my energy somewhere with the greatest of intentions. I wanted to do something proactive and positive. I wanted a place to be all that I am and become who I was meant to be in the world. Create Art 4 Good has provided many opportunities for me. I have grown, I have learned, I have trusted in sometimes the scariest moments. It hasn’t always been easy. It hasn’t always been a linear path. However, the journey has been rich and wonderful.
I have learned that organization is key, planning ahead is vital, and pushing out of my introverted shell essential. One of the biggest lessons learned seems to be about risk and authenticity. I believe I have wandered through much of my life trying to meld into other people’s expectations instead of living my true fingerprint. I have learned that my greatest success has come through my own authenticity. Create Art 4 Good began as a pop-up gallery, wherever I could find space. Nearly seven years ago, I found a permanent space at the Hungerford building. I represented seventeen artists that October opening, however, and shockingly, not one of them was me.
On opening night, I had work hung from the floor to the ceiling and there was literally not one piece of my own artwork. I explained that my work was primarily at my sister’s business at the time, there was no time to move it over, the excuses brimmed hollowly with the disguise of altruism. It was not until years later that I have discovered that perhaps it was not all so altruistic, but perhaps fear that prevented me from sharing my art as well.
Even though I have done art shows and shown in galleries for over thirty-five years, in the beginning, I considered it humility that I was showing the work of others and not my own. It is easier for me to speak about and promote other artists. It is more difficult to share my own, be that level of vulnerable and self-promoting. What I celebrated in others, I did not have the courage to celebrate in myself.
Oh, the lessons we learn!
In the last few years, I have moved to a new space, opened a greeting card company (Greetings 4 Good), and shared more of my work both in my own studio as well as other galleries and exhibitions. I have quit my full-time position to give all of my energy to this business. I have worked to open the door to vulnerability and embraced the opportunity to share more of me. Create Art 4 Good is a mindset, not just a business. Making the effort to share my own “fingerprint” seems to have a power that I could have never imagined. It allows me to confidently live this dream and also continue to offer the opportunity to others. I cannot ask others to share their work with the world if I was not prepared to do so with the same tenacity.
So today, I celebrate this nine-year journey. I celebrate a business that has survived against many odds, I celebrate the personal journey that has brought me here, I celebrate the opportunity to share my art, the art of others and pay it forward. Today marks nine years of a journey I could have never imagined, but am truly grateful for.
Thank you for celebrating with me today. I promise you, the best is yet to be.
Life. The twists and turns that have inspired and kept me on the path have been nothing shy of incredible. I have taken chances I would have never believed, felt joys and successes that I only dreamt of.
The path to the creation of my dream in Create Art 4 Good has been and continues to be a path of self-realization for me. You learn about yourself with the stresses and strains of a small business owner. You grow, you struggle, you blossom a bit. It is a journey I could have never anticipated but one I am incredibly grateful for.
October 4th is the 5th anniversary of my first opening at the Hungerford. I am sure you have heard the story of how I got keys to my studio just about a week before, and even though I was working full time, I pulled off an opening (with buckets of help from my family) with seventeen artists represented. It was a proud and scary moment. The opening was wonderful, well received and feels like a million years ago.
Now five years later, about sixty openings later so much has changed. In June I left my position of thirteen years to fully commit to this dream. I have changed studios, I have grown my business plan. I even have an official Create Art 4 Good checking account! (hey,… it’s the little things) I want this opening to be a celebration. I want it to be a yes, it might have been more difficult at first, but I DO see the forest AND the trees.
And I continue.
To seek wisdom, beauty, and wonder.
To pay it forward, and to support my fellow human.
To hold creative opportunities and support art in the world.
It doesn’t seem possible that I began Create Art 4 Good seven years ago. I know it didn’t happen over night, It was a lifetime of gathering tools and clarification before making the big jump. Little did I understand at the time that what I craved ultimately was the key to my success. I just wanted to be me- all of me, and move through the world with that. I was frustrated that I felt like I had so much to share but had no venue in which to do so.
Create Art 4 Good was a path to authenticity. I think that embracing all of who we are ultimately serves us and others perfectly.
So here we are. Seven years later! I suppose I not only am excited about all that has been accomplished, but I suppose I am embracing my “seven year itch” with leaving my full-time day position to dedicate all of my time to Create Art 4 Good. This is such a huge dream come true, I cannot even believe my life!
Below find a little video, celebrating the last seven years. I am grateful to you for your love and support. On to the next 7 years!