This is an email I just sent to my dearest cheerleaders…
“Autumn Glory”
Happy Thanksgiving!
Thank you for your constant support of me and my big dream. So many of you have been with me, cheerleading from the beginning (40 years or so!) your encouragement, kind words, and support have truly helped me to bloom. This year has been an interesting one full of joys and challenges, I am grateful for both!
Holiday news! I have a whole line of new holiday cards for you in my greeting card company Greetings 4 Good! I am really excited to share that I have upgraded the stock I am printing on. It elevates the cards so nicely! I have cards that are appropriate for Christmas, Solstice, Hanukkah, and general holiday wishes. Cute and sentimental both! They are available on my website as well as in my studio!
This weekend is Black Friday and Small Business Saturday! I have exciting items to help you give unique (and not big box boring) gifts. Puzzles, market bags, art mugs, prints, and more! I am open Friday and Saturday from 11 am until 4 pm!
One of the items I am most excited about is “Seeds of Affirmation – it is an affirmation deck of cards that I have created. Science proves that positive thoughts have an incredible influence on our health. It reduces stress, increases immunity, and even prolongs our life! This deck is a set of fifty-two cards, each with a positive affirmation and original art. The debut was earlier this month and it was so well received, that I have already printed it a second time! The introductory price of $25 is valid through this weekend. Find the deck on my website or in my studio!
Affirmations celebrated
I have so much more to share, but I also know this is a crazy time and you likely have too many emails already. Thank you for reading mine!
I hope that you will pop in this weekend (or make an appointment to do so) – or if you are not in the Rochester area, I hope to hear from you in another way. I hope that you are well. I hope your family and friends surround you with love and this holiday is full of great joy for you.
Thank you again for your love and support. It sounds cliche, but I truly feel that my success is fueled by the positivity and support of those who have been so passionately supporting me. Thank you.
with so much love and gratitude,
Susan
Where to find me!
How to find me! My studio is a part of the Central Creatives at Piano Works Mall. It is located at 349 W Commercial St, East Rochester, NY 14445. If you park near Ferrari’s restaurant you will see a red door between the golf pro shop and the weaving shop. Enter the red door, and proceed down the hall to the elevators. Take that to the second floor. You will exit the elevator directly across from our collective. My door is to the right of the main door. The Suite number is #2795. My studio number is #12.
When I moved to Irondequoit, (seventeen or so years ago) I had no clue how this community would become such a big part of my heart. I love so much about our town. I am grateful for so many relationships that I have been blessed with, incredible neighbors, being so close to Seneca Park, our community, and even the sidewalks!
One of the dearest blessings has been my friendship and relationship with Deborah Berman Genrich and the Genrich family. Genrich’s Garden Center Florist & Greenhouses is a beautiful shop, but honestly so much more! When I say that this place has become a special kind of home for me, I am not exaggerating. Of course, they have beautiful flowers and gifts, but also, they treat every single person that enters their business with such care and joy!
All of this said I am really excited to share that I will be doing a Spring pop-up in May with Deborah and Stephanie, and all the lovelies at Genrich’s. I hope you will save the date, and come visit. I am so lucky to be in the greenhouse with all the plants and flowers. See you soon!
This is my last formal open house! I hope you will consider supporting my small business!
I do not know how to express to you what a difference it makes when you support artists and other small businesses. I don’t want to whine about it being a difficult three years. (but it has) I don’t want to tell you that this year has been hard. (but it has)
I do want you to know that the art and other products I have to offer are made with love. Art, the creation of art, seems to be taking the best that I am and putting it into a card, a painting, or a scarf. It is carefully choosing the colors and images to create something wonderful. It is working on a painting until it feels finished. It is about bringing the best that I am to offer to you and to the world. This can be incredibly vulnerable, but also incredibly thrilling when you affirm that I am doing good work. This happens with your kind words, your purchases, and your encouragement.
Let the holidays begin! Find unique artisan gifts for everyone on your list. Cards, original art, prints, one-of-a-kind gifts, and so much more!
Current hours are by appointment-
Open house hours are Friday, November 25, 11 am until 4 pm, Saturday, November 26, 11 am until 4 pm, December 10, 11 am until 4 pm
(I’ve been working hard!)
I am located at 349 West Commercial Street – at the Piano Works Mall. Enter our building between the weaving shop and the golf pro shop, it is a red door- enter there, go down the hall to the elevator, take that to the second floor and Central Creatives (the group I am in) is right across the hall. Our suite number is 2795- my studio number is 12!
Next in the #MarchMeetTheMaker challenge is to share the best decision I ever made.
Well goodness! I can think of several! Create Art 4 Good is not my first business. It is, however, the business I have taken most seriously. The first thing I did was to write a business plan, set goals, and do everything I could to attain those goals.
My first big goal was to have a brick-and-mortar in five years of beginning my business. I had it in TWO! I would say, the business plan AND taking the leap to have a gallery space were two of the best business decisions I have ever made! #grateful#CreateArt4Good#greetings4good#artistlife
I LOVE daisies, sharp Derwent Art colored pencils, microns with 005 tips, walking in the rain, water in general (lake, ocean, whatever!), tea, @goldenpaints, soup (it is the perfect food), mixed media art, fancy glasses (even if I am drinking lemonade out of them), cooking for people, and all things family.
In the #MeettheMakerChallenge- next up is Brand Values. When forming Create Art 4 Good, I worked really hard at defining what this was all meant to be. For me going into business was an opportunity. It was an opportunity to not only create art, and support the art of others, but it was also a way to be aware of the world around me and use my talents for good. I give a portion of every single sale to a local charity. It doesn’t matter if it is a greeting card from my card business – Greetings 4 Good, or a large painting, each piece I have created is used to pay it forward.
Toward that end, I created “the thoughtfulness project”. It is a project that seeks to pay it forward, give back, and create joy. It is a project that can be as simple as paying for someone’s coffee, dropping off hundreds of cards to a nursing home, or sending something to a stranger in need. Last year (2021) I sent literally thousands of cards, through the mail, dropped off, or otherwise. Most were sent to 97% strangers. The whole idea is to SHARE THE LOVE!
The best of what we are can be joyfully shared with others to support and celebrate! Life can be hard, but we as humans who care can make a difference. That is just what I seek to do.
Everyone loves a moment to be affirmed and a little proud of their accomplishments- This morning, Marketta Gregory shared a bit about my business and my mission! It is fun to see it in the newspaper- for sure!
Be sure you put your feet in the right place, then stand firm. A. Lincoln
I have had to ponder this for a bit, it all felt too jumbled emotionally to share. I honestly couldn’t decide if I was happy or sad or both. At this point, I feel the emotion just “was” and defining it ultimately served no real purpose. It was instead an opportunity to move through it and find a way to the other side.
A few weeks ago, would have been my tenth anniversary having a studio at the Hungerford. I bring this up only because leaving the Hungerford marked a huge transition for me. I made note of the date literally the day before. As I said above, I wasn’t sure if I felt happy, sad, or otherwise.
The Hungerford was my first “real” studio. I made a studio space into a gallery. I embraced the esthetic of not so long ago industrial and created my own real-world gallery. I supported artists there. I had a new exhibit with a guest artist (or artists) every single month. I held workshops there. I held events that supported and reached out to the homeless, women in crisis, and those being treated for cancer. I held meetings to support small business Marketing, Artisan Socials, and more.
I worked so hard there… I grew as an artist and a person there… I made some dear friends there… it was home.
In January of 2020, I made the decision that it was time for a change. I love(d) what I was doing- but something in me knew it was time for a big change. I had a lot of time to think about this as I spontaneously drove to Florida by myself (after an invitation twelve hours earlier from my son and bonus daughter) to spend a week with them. I did it! (If you only knew how out of character this was for me)
When I got home about ten days later I knew that change was in the wind. It was happening, I just wasn’t sure how. ( The last time I felt this way I went back to college.)
Enter a Facebook post by Brandi Marino. Brandi shared about a new collective at the Piano Works Mall. I decided to go check it out. My original intention was to see it and if I liked it, consider opening a second site for Create Art 4 Good. Perhaps I would hold workshops there.
Two days later, after seeing the space twice, I made the decision to move from the Hungerford to Central Creatives. (My husband was not pleased, but thankfully he was supportive)
Somewhere in the back of my mind, I knew this wasn’t just about changing location. It was about changing the business altogether.
The universe must have agreed because out of the thin air I had people volunteering to move me. SO many people! It was really quite amazing. (talk about grateful!) I moved in on February 23, and on February 29th, we as a collective had our first big opening.
Then… the global pandemic hit, and we shut down.
Why on earth am I telling you all this? Well… you see, I changed far more than location. I changed the business. While I still try to support my fellow artists, I do not have a new exhibit every month (who could in a pandemic?) This forced me to make some changes. I am certainly not suggesting that I love the pandemic, but as my mother would have said, “There’s always something to be grateful for.”
What I am grateful for is that I have found a way to prioritize my own work. I have taken quite seriously my art, my greeting card company, and my mission. I still pay it forward with a portion of the profits going to charity. I still support other artists- I am a pretty good cheerleader, but also I have taken over Rochester Artisans started by the ever wonderful Stefani Tadio. This is a group that assists other artists with all things business. It gives me joy to facilitate that group. I even still do a workshop or two. During the height of the pandemic- zoom became a very handy tool. So the changes are there, but maybe it is more of a shift. Perhaps it was time.
So, I might not be at the Hungerford. But I am celebrating a business that is twelve years old. I am celebrating my own personal and professional growth. I am celebrating surviving and even having moments of thriving in the pandemic world. I am grateful for the opportunity to take my own work more seriously, and the courage to do so. I am grateful for you.
(whew, this was a long one, wasn’t it?)
I believe, with my whole heart, I am in the right place.
Below is a blog post I wrote five years ago. It was a post to celebrate several years at Create Art 4 Good. It embraced the growth, the changes, and a big announcement. I am sitting here reflecting on this incredible journey that began over a decade ago, really appreciating all the lessons I have learned and the wisdom revealed. I am celebrating the fact that I have done what I set out to do. I am celebrating the incredible support I have been so blessed to receive. I am celebrating the revelation of my dreams. Each year seems to have brought growth and progress. Each year, the dreams became a little more refined.
Five years ago, I announced that I would begin formally Greetings4Good. Little did I know at the time that the mission was finally revealed. It is certain to me that I was absolutely meant to begin Create Art 4 Good as I did. I was blessed to support other artists, curate incredible exhibits, pay it forward with hosting charitable events, as well as financial contributions to local charities, facilitate countless workshops and other creative activities. This was all part of the process. I have learned so much, grown so much, and found perhaps a quieter mission.
Today, while I celebrate all the business of Create Art 4 Good has taught me, I celebrate more the direction this has taken. When I moved from the Hungerford in 2020, I dedicated myself to a new path, or perhaps just a more specifically dedicated one. I wanted and needed to create more, to honor all those millions of ideas swimming in my head. I wanted and needed to work more diligently on my greeting card business.
Greetings 4 Good has become my heart project. It IS my mission. Perhaps it sounds silly, but I have always needed to think I could change the world in some way. I feel that my “gift” is not necessarily art, but the ability to love. I feel that my affection for the underdog, the lonely, the uncelebrated has been the bridge to this business. Cards, especially for no real obligation brighten someone’s day, remind them that they are cared for, and well, it is a simple way to do so.
I have said for some time that I have been blessed to pick up tools and skills throughout my life that the purpose of which would later be revealed. When I went back to college for a graphic design degree, I thought it was to work on logos and business collateral for others. NOPE. It was so that I would have some sort of knowledge base to begin a card company. These skills coupled with my deep desire to paint and create seem to be the perfect marriage.
So today- I celebrate Create Art 4 Good. While I still do my best to support other artists through mentoring as well as Rochester Artisans (thank you, Stefani Tadio!), I am keenly aware that this was the foundational business that brought me to the mission of my life. I still support those in need through donations, the thoughtfulness project, and the 365 project. (in 2021 I set a goal of sending a card a day, and to date I have delivered/mailed/and otherwise nearly 940 cards to friends, family, and mostly complete strangers) I am completely determined to change the world… one greeting card at a time.
Thank you for listening… thank you for celebrating with me. (below is the original announcement of my card company just for giggles)
the best is yet to be.
Sending you so much love!
Susan
Changing the world, one greeting card at a time!
The Big Announcement (August 9, 2016)
Today is my anniversary! Create Art 4 Good was launched on August 9th. It will always be a “day” for me. I remember when I began, it was a dream in the making. I diligently wrote and re-wrote the business plan SEVEN times. YEP, seven. For me, it was about ensuring the success of my dreams. Today, I am celebrating with awe my successes and jumping with vigor into the next dream!
I could go on and on about how much I have learned, and that is completely true. I could share the changes that have occurred in the last few years, (not the least of which is celebrating my dream of a gallery at the Hungerford)- which is also true.
But.
For me, this is a gigantic celebration that isn’t just about celebrating the success I feel in growing a small business. It is about the opportunity that I am jumping into with my everything. It is about the bubbling pure joy that is overflowing in my heart as I write this.
Let me give you the background information.
When I was little, my mom used to say when my father was feeling a bit grumpy he’d go to the hardware store. He would wander around and sort out his thoughts among the nuts and bolts and shiny new tools. When he returned, he was usually in much better spirits. As an adult, I recognize that this was sort of his time out. He didn’t have to talk to anyone, he just found himself in “the zone”- his zone.
I have a similar “thing”, however usually at a stationery store. I wander around, look and let go. My terrible mood usually turns into something proactive, I buy a card or two (or ten) not usually because I need them, but because I have thought of someone who seems to be going through something or someone who needs to be celebrated. My favorite opportunities are the ones that are not required. An encouragement, a thank you, or just a little bit of love.
Why am I telling you all this? In life we are given many messages, if we pay attention it seems that everything is revealed at the perfect time. My love of pretty stationery, beautiful cards, and fine papers isn’t just an artist thing, I would suggest perhaps it’s a vocation. (more honestly NOT just a vocation but a passion… maybe even obsession?!) I fully embrace the art of thoughtfulness. It gives me life and more importantly seems to positively affect those to who I send them.
One of the things that bothers me about our very fast-paced world is that we forget to take notice, to pause, to appreciate, to recognize. We don’t send cards as often as in the past. A recent survey that I posted on social media indicates that we don’t send as many cards, as we want to (which inspires guilt), we LOVE getting cards, AND we appreciate cards that are unique, and beautiful. The message is clear -it is vital to pause, to notice, to appreciate each other.
As an artist, it is a natural extension to make cards from the artwork I create. It is affordable for those who appreciate your work and it is a lovely way to share creativity. I have been honored by those who mention to me after sending some of my cards that they were not only proud to send my greetings, but the recipient was delighted as well. One person shares with me that she sends my cards to her “special people” because she likes to send beautiful art. I love it when I hear from someone I was inspired to send a card to sends me a message that my card positively changed their day, made them feel important or truly loved. I will admit, it is a bit of an ego boost when someone tells you that they exclusively send your images for every reason there is to send a card.
I have listened- and my next step has been revealed.
It is with great honor I announce the birth of GREETINGS 4 GOOD.
Greetings 4 Goodwill flourish under the parent company, Create Art 4 Good. It will use fine art images to create gorgeous stationery, greeting cards, and other inspiring products. Each week(from now until October) I will reveal the product line piece by piece. I want these images to be your very favorites, so I will humbling ask for your help in deciding which images should go to print! I will invite you to join Greetings 4 Good– which will have some really nifty perks! (free cards, promotions & special offers)
Are you in?
SAVE THE DATE! The official launch date for Greetings 4 Good will be October 7th, 2016 at my gallery – Create Art 4 Good. That night you will see the original images I have created married to the poetry I write to bloom into beautiful and unique cards for you. You will have the opportunity to view and purchase greeting cards that give back (just like with Create Art 4 Good- a donation is made with each sale) and help you to send a little bit of love to those you cherish. This opening will be the gala of a lifetime of making art and poetry and celebrating the bloom of thoughtfulness.
Thank you for celebrating my anniversary, your support of my work sustains me in ways you could never imagine. I appreciate your love and faithfulness.
with great joy, love & peace,
Susan
p.s. send someone a card today- for no reason- JUST BECAUSE – you will both be happy you did!
p.p.s. Starting in October, send a Greetings4Good card (just because you will send a beautiful art card- and make many people happy!)
This is my last formal open house! I hope you will consider supporting my small business!
