Everyone loves a moment to be affirmed and a little proud of their accomplishments- This morning, Marketta Gregory shared a bit about my business and my mission! It is fun to see it in the newspaper- for sure!
Below is a blog post I wrote five years ago. It was a post to celebrate several years at Create Art 4 Good. It embraced the growth, the changes, and a big announcement. I am sitting here reflecting on this incredible journey that began over a decade ago, really appreciating all the lessons I have learned and the wisdom revealed. I am celebrating the fact that I have done what I set out to do. I am celebrating the incredible support I have been so blessed to receive. I am celebrating the revelation of my dreams. Each year seems to have brought growth and progress. Each year, the dreams became a little more refined.
Five years ago, I announced that I would begin formally Greetings4Good. Little did I know at the time that the mission was finally revealed. It is certain to me that I was absolutely meant to begin Create Art 4 Good as I did. I was blessed to support other artists, curate incredible exhibits, pay it forward with hosting charitable events, as well as financial contributions to local charities, facilitate countless workshops and other creative activities. This was all part of the process. I have learned so much, grown so much, and found perhaps a quieter mission.
Today, while I celebrate all the business of Create Art 4 Good has taught me, I celebrate more the direction this has taken. When I moved from the Hungerford in 2020, I dedicated myself to a new path, or perhaps just a more specifically dedicated one. I wanted and needed to create more, to honor all those millions of ideas swimming in my head. I wanted and needed to work more diligently on my greeting card business.
Greetings 4 Good has become my heart project. It IS my mission. Perhaps it sounds silly, but I have always needed to think I could change the world in some way. I feel that my “gift” is not necessarily art, but the ability to love. I feel that my affection for the underdog, the lonely, the uncelebrated has been the bridge to this business. Cards, especially for no real obligation brighten someone’s day, remind them that they are cared for, and well, it is a simple way to do so.
I have said for some time that I have been blessed to pick up tools and skills throughout my life that the purpose of which would later be revealed. When I went back to college for a graphic design degree, I thought it was to work on logos and business collateral for others. NOPE. It was so that I would have some sort of knowledge base to begin a card company. These skills coupled with my deep desire to paint and create seem to be the perfect marriage.
So today- I celebrate Create Art 4 Good. While I still do my best to support other artists through mentoring as well as Rochester Artisans (thank you, Stefani Tadio!), I am keenly aware that this was the foundational business that brought me to the mission of my life. I still support those in need through donations, the thoughtfulness project, and the 365 project. (in 2021 I set a goal of sending a card a day, and to date I have delivered/mailed/and otherwise nearly 940 cards to friends, family, and mostly complete strangers) I am completely determined to change the world… one greeting card at a time.
Thank you for listening… thank you for celebrating with me. (below is the original announcement of my card company just for giggles)
the best is yet to be.
Sending you so much love!
The Big Announcement (August 9, 2016)
Today is my anniversary! Create Art 4 Good was launched on August 9th. It will always be a “day” for me. I remember when I began, it was a dream in the making. I diligently wrote and re-wrote the business plan SEVEN times. YEP, seven. For me, it was about ensuring the success of my dreams. Today, I am celebrating with awe my successes and jumping with vigor into the next dream!
I could go on and on about how much I have learned, and that is completely true. I could share the changes that have occurred in the last few years, (not the least of which is celebrating my dream of a gallery at the Hungerford)- which is also true.
For me, this is a gigantic celebration that isn’t just about celebrating the success I feel in growing a small business. It is about the opportunity that I am jumping into with my everything. It is about the bubbling pure joy that is overflowing in my heart as I write this.
Let me give you the background information.
When I was little, my mom used to say when my father was feeling a bit grumpy he’d go to the hardware store. He would wander around and sort out his thoughts among the nuts and bolts and shiny new tools. When he returned, he was usually in much better spirits. As an adult, I recognize that this was sort of his time out. He didn’t have to talk to anyone, he just found himself in “the zone”- his zone.
I have a similar “thing”, however usually at a stationery store. I wander around, look and let go. My terrible mood usually turns into something proactive, I buy a card or two (or ten) not usually because I need them, but because I have thought of someone who seems to be going through something or someone who needs to be celebrated. My favorite opportunities are the ones that are not required. An encouragement, a thank you, or just a little bit of love.
Why am I telling you all this? In life we are given many messages, if we pay attention it seems that everything is revealed at the perfect time. My love of pretty stationery, beautiful cards, and fine papers isn’t just an artist thing, I would suggest perhaps it’s a vocation. (more honestly NOT just a vocation but a passion… maybe even obsession?!) I fully embrace the art of thoughtfulness. It gives me life and more importantly seems to positively affect those to who I send them.
One of the things that bothers me about our very fast-paced world is that we forget to take notice, to pause, to appreciate, to recognize. We don’t send cards as often as in the past. A recent survey that I posted on social media indicates that we don’t send as many cards, as we want to (which inspires guilt), we LOVE getting cards, AND we appreciate cards that are unique, and beautiful. The message is clear -it is vital to pause, to notice, to appreciate each other.
As an artist, it is a natural extension to make cards from the artwork I create. It is affordable for those who appreciate your work and it is a lovely way to share creativity. I have been honored by those who mention to me after sending some of my cards that they were not only proud to send my greetings, but the recipient was delighted as well. One person shares with me that she sends my cards to her “special people” because she likes to send beautiful art. I love it when I hear from someone I was inspired to send a card to sends me a message that my card positively changed their day, made them feel important or truly loved. I will admit, it is a bit of an ego boost when someone tells you that they exclusively send your images for every reason there is to send a card.
I have listened- and my next step has been revealed.
It is with great honor I announce the birth of GREETINGS 4 GOOD.
Greetings 4 Goodwill flourish under the parent company, Create Art 4 Good. It will use fine art images to create gorgeous stationery, greeting cards, and other inspiring products. Each week(from now until October) I will reveal the product line piece by piece. I want these images to be your very favorites, so I will humbling ask for your help in deciding which images should go to print! I will invite you to join Greetings 4 Good– which will have some really nifty perks! (free cards, promotions & special offers)
Are you in?
SAVE THE DATE! The official launch date for Greetings 4 Good will be October 7th, 2016 at my gallery – Create Art 4 Good. That night you will see the original images I have created married to the poetry I write to bloom into beautiful and unique cards for you. You will have the opportunity to view and purchase greeting cards that give back (just like with Create Art 4 Good- a donation is made with each sale) and help you to send a little bit of love to those you cherish. This opening will be the gala of a lifetime of making art and poetry and celebrating the bloom of thoughtfulness.
Thank you for celebrating my anniversary, your support of my work sustains me in ways you could never imagine. I appreciate your love and faithfulness.
with great joy, love & peace,
p.s. send someone a card today- for no reason- JUST BECAUSE – you will both be happy you did!
p.p.s. Starting in October, send a Greetings4Good card (just because you will send a beautiful art card- and make many people happy!)
Today the rain is falling steadily in Rochester, New York. Today, I love the rain, it is cleansing and can be so beautiful. The fresh scent fills me. It nourishes the earth- which seems especially important these days.
Spring has arrived. Those beautiful yellow-greens are popping up everywhere I look. Grass, trees, plants, they all seem to have the courage of spring.
This season feels more hopeful to me than any others have in quite some time. The path might not be linear but, I seem to have made peace with the “new normal”. I am diligently trying to function, grow, and even bloom. I am doing the work, both personally and professionally. It is not always pretty, I assure you, (have I shared about the painting I started about a month ago that now has about 37 layers of paint on it with seemingly no success?!) *insert frustrated face here*
One of the things I am working on is my greeting card website. (Greetings 4 Good) I am sure you have heard the story no less than a thousand times.
The motivation to begin a greeting card company began decades ago. (truth be told, it was about half a century ago!) It is funny how life sometimes brings you full circle. Since I was a young child, creating cards has been a “thing”. I remember being quite young and visiting my great-grandmother. She was gravely ill. I was convinced that making cards would heal her. While the idea might be slightly naive, I do believe there was validity in the intent. I made her several cards, some from folded paper, some from leftover Christmas cards, each was filled with great love. Each made that sweet woman’s lips part in a quiet smile.
For me, greeting cards are about thoughtful intent. It is about sharing my art and my heart. It is about creating connections. Celebrating victories, mourning losses, reaching out to those who might be alone (or just lonely), saying your sorry when you have been wrong; it is about reaching out (even and especially during a pandemic) to share your love. Greetings 4 Good is not just a way to share my work, it is about sharing my love. (and encouraging you to do the very same!)
I believe that my business life just finally caught up with my heart.
So today, I just wanted to check on you, while I spend the day working on my big dream! (I am up to eight pages of products!) I hope you are feeling warmth and of course, loved. I hope you feel your life is also full of the courage of spring. It might just be time to bloom my friends…
My mother passed away in January of 2010, I honestly wasn’t sure what to do with myself at that time. Losing your mother is so profound. You are with her for longer than anyone else in your life. I needed a place to put my energy. I needed a way to take all the lessons I have learned in my life and make them count.
Create Art 4 Good was born.
This isn’t my first business, but I suspect it is my forever business.
I have spent a great deal of time in reflection of this business- Here is a graphic created to share some of what has happened in the last ten years.
It’s hard to believe, but this month marks ten years as the owner, artist, cheerleader, floor mopper at Create Art 4 Good. It honestly doesn’t feel that long, but indeed- here we are.
As you may have noticed in the past, I have much to say.
But I am not going to say it all right now- All I mean to say today is how grateful I am for you. Many of you have been with me since before this began. You have held my hand through the doubts, given me light when it was dark and supported me every way you knew how.
I have always believed that art is vital to the survival of the world. It marks history, it shares beauty, it reflects and inspires ideas, and it is a tool of expression. For me, it is oxygen. Not just the creation of art, but having it in my home, seeing others’ art, learning about art, breathing art. As a professional artist, I am always trying to find a way to share my art that is accessible to all humans that also still honors my work and shares my love. I am well aware, as I am one of them, that art can be sometimes difficult to access. As vital as it is to me, it is not always in my budget to purchase the $5,000 painting I just fell in love with.
So, I do my best to share my art, my gratitude, my love in the most accessible ways. It feels almost like a mission to do so. The world as we currently know it is a stressful place. (I suppose that is normal, but this is OVER the top Stressful. So, I have set out to create a set of small paintings to share with the world.
This accomplishes many things, really. I paint. Which is very good for me. Otherwise, I get downright stuck in my head. As the weeks of this pandemic continue, I find myself on a roller coaster of emotions, sometimes all in one day. Also, I am a doer. In a crisis, I generally need to be doing something. Cooking, organizing, taking care of those who are in difficulty. It is hard to comprehend a way that would effectively make a difference to a global pandemic. While I enjoyed biology in high school, I cannot say that I have the facilities to cure a pandemic. (Though I sorely wish I did)
My mission of painting one little bit of love at a time makes me feel as if I am doing something. The reaction in the last two weeks has been incredible. I feel so honored to participate in this and share my art with you! So it continues. I will paint three or so paintings each day and share them with you. Typically I post them on Facebook, but if you would like to be notified, shoot me an email! (Susan)
This time is truly unprecedented. Vital to our survival is how we navigate this time. I am not always good at sitting still. I am MUCH, MUCH better at it when I have a paintbrush in my hand. I am a hugger, giving love and support is a life source for me, and hopefully helps others. These little paintings are my hugs for now.
I hope you and yours are doing well. I pray that you have found a way to take one step at a time, live your day, and embrace the opportunities this time has given to each of us. I am here if you need a virtual hug, or you know, a mini painting.
I am feeling rather introspective this morning. The morning has been lovely, quiet, and full of reflection. The sounds of waves lapping assertively against the break wall have a beautiful rhythm to it. Today, I made sure I was up to watch the sun come up. I sat outside, by the lake breeze blowing not only my hair but also my thoughts. (I am house sitting for a friend at her lake house). Sitting here in quiet, with my swirling thoughts, it is important to take some time to reflect on the past nine years of this journey.
Water is one of my favorite places to be. Water seems to be a comfort and an inspiration for me. The sun slowly rising. The breeze was significant, the water rather turbulent. I have always been fascinated by Lake Ontario as it can be so “oceanesque”. The waves wild and forceful, the water goes on forever both in-depth and distance.
This all seems to be the metaphor of the day for me. When I began Create Art 4 Goodnine years ago, I honestly had no idea of what this would become. In the beginning, just like a drop of water, it was simple. It had purpose, it certainly had intent, but I had no clue how expansive it would become, how wildly energetic it would be, and how it would create a vital new part of life for me.
I don’t want to write about the statistics for this business. I am honored to have hosted hundreds of artists, thousands of patrons, paid it forward to numerous charities and celebrated many events. Create Art 4 Good seems to have a life of its own. I have often teased that I need to try to “keep up” with the ball of energy that it is. While I do have an ever-evolving business plan, I often feel like the business is here to teach ME, it certainly inspires and challenges me.
I began this business shortly after my mother passed away. After losing her it was clear to me that I needed to direct my energy somewhere with the greatest of intentions. I wanted to do something proactive and positive. I wanted a place to be all that I am and become who I was meant to be in the world. Create Art 4 Good has provided many opportunities for me. I have grown, I have learned, I have trusted in sometimes the scariest moments. It hasn’t always been easy. It hasn’t always been a linear path. However, the journey has been rich and wonderful.
I have learned that organization is key, planning ahead is vital, and pushing out of my introverted shell essential. One of the biggest lessons learned seems to be about risk and authenticity. I believe I have wandered through much of my life trying to meld into other people’s expectations instead of living my true fingerprint. I have learned that my greatest success has come through my own authenticity. Create Art 4 Good began as a pop-up gallery, wherever I could find space. Nearly seven years ago, I found a permanent space at the Hungerford building. I represented seventeen artists that October opening, however, and shockingly, not one of them was me.
On opening night, I had work hung from the floor to the ceiling and there was literally not one piece of my own artwork. I explained that my work was primarily at my sister’s business at the time, there was no time to move it over, the excuses brimmed hollowly with the disguise of altruism. It was not until years later that I have discovered that perhaps it was not all so altruistic, but perhaps fear that prevented me from sharing my art as well.
Even though I have done art shows and shown in galleries for over thirty-five years, in the beginning, I considered it humility that I was showing the work of others and not my own. It is easier for me to speak about and promote other artists. It is more difficult to share my own, be that level of vulnerable and self-promoting. What I celebrated in others, I did not have the courage to celebrate in myself.
Oh, the lessons we learn!
In the last few years, I have moved to a new space, opened a greeting card company (Greetings 4 Good), and shared more of my work both in my own studio as well as other galleries and exhibitions. I have quit my full-time position to give all of my energy to this business. I have worked to open the door to vulnerability and embraced the opportunity to share more of me. Create Art 4 Good is a mindset, not just a business. Making the effort to share my own “fingerprint” seems to have a power that I could have never imagined. It allows me to confidently live this dream and also continue to offer the opportunity to others. I cannot ask others to share their work with the world if I was not prepared to do so with the same tenacity.
So today, I celebrate this nine-year journey. I celebrate a business that has survived against many odds, I celebrate the personal journey that has brought me here, I celebrate the opportunity to share my art, the art of others and pay it forward. Today marks nine years of a journey I could have never imagined, but am truly grateful for.
Thank you for celebrating with me today. I promise you, the best is yet to be.
When I think about mixed media I cannot tell you how excited I get. For me, each medium in art has a unique and wonderful strength. There are several (in my opinion) that work incredibly well together. It is magic. I LOVE IT.
If you think this is a trendy form of art I will suggest to you that it is actually the opposite. Degas would use charcoal, pastels, and even printing inks all together in one piece. You can see some of Edgar’s works here. Picasso, DaVinci are also fine examples. I suppose my point is an opportunity that some of the greats have utilized.
I suppose I have never been a purist. I don’t cook by the book, nor do I create art that way. I love the power of a watercolor wash, the texture and depth that collage creates, I get darn excited by adding layers of colored pencil, ink, and maybe even a stitch or two.
Mixed media art feels like a way of life for me. While some might see it as an excuse to buy more art supplies, I see it as a way to use everything for the strongest possible component to create one strong piece of art.
This week begins a five-week workshop to explore mixed media techniques. We will not only explore each medium for the gift that it is, but we will also learn how to incorporate it utilizing several other mediums. I hope you will find some time to join us- you will be glad that you did.
Mixed Media Workshop Mixed media is the best of all the processes for art. (in my humble opinion) Each medium has it’s own beautiful strength and lends itself to working in cooperation with others. This workshop will teach you the strengths and applications for a variety of media and then inspire you to apply them in your own unique and creative way. Each week we will build on the previous week.
Mixed media on watercolor paper- Susan Carmen-Duffy Artist
water media (both water watercolor and acrylic)
Facilitator: Susan Carmen-Duffy
5-week workshop- 2 hours a day. $145- most supplies included
Tonight I had a guest artist come to visit. During this Holiday Boutique, I have invited the various artists to come and share more of their work along with visiting with potential clients. It is a fun business practice. It offers a more quiet opportunity to have a lovely conversation with the artist.
As a business person, in this situation, you want a line out the door. You want people ready to speak to your guest artist, but also, ready to buy from her and frankly,.. you. Art is one difficult business because most artists create with their hearts. It is difficult not to feel rejected when your art isn’t flying off the walls or shelves.
I invited Racheal Gootnick of Just Terrific to share the evening. We both did the work. We advertised, we invited friends and followers. We had big hopes!
Rachael brought so many delightful pieces. It was incredible! Journals, pendants, earrings, ornaments and more! I wanted the entire world to see what she created! Rachael’s attention to detail and integrity in not only creation but in using materials that are upcycled was inspiring. Rachael pays attention to not only her workmanship but also each piece has depth and meaning.
Tonight was not a retailer’s dream. It was much quieter than anticipated. However, as I sit here to write this for you after a fourteen hour day, I feel so much richer for the experience. I am so grateful.
I have known Rachael for a few years, however, tonight, I really got to know her. I learned about her journey, what motivates her, that she loves restoration, but REALLY loves her miniatures. I learned how deeply she cherishes family, but maybe not every single one of the 20,000 photos that were stored as treasures marking family history. (frankly, some were just blurry!) I learned that like me, Rachael NEEDS to do meaningful work, not just work for the sake of it. She likes the layers, the journey, and the detail. I learned that this young human is a very old soul. Even her table is dressed in her grandmother’s antiques. (If you took a black and white photo of her, she could be from the 1920’s!)
In a life where we
are so often running to the next appointment or hustling out the door, I sat, with my friend, and learned about her. There was no hustle or bustle, there was quiet, stories, laughter and sharing. We even discussed the idea of collaboration for an August exhibit (more on that later!)
While we both have bills to pay and huge sales would have been lovely, tonight was full of riches for me. I connected to someone on a real level with art as the stage that was set. Regardless of age, art seems to break down walls. It opens up the opportunity for much more than a few sales.
Rachael is a woman who is on a mission. Who is changing lives, one book at a time. I am honored to share her work and to call her my friend.